Have you heard of the know-like and trust factor or the simple 3 letters KLT? I’m sure you have. it’s a marketing concept based on the idea that people are more likely to purchase from a brand they have a relationship with.
Trust is the foundation of any successful interaction between two people. It plays an important role in how we interact with others and how they interact with us. It can also be the difference between success and failure in any endeavor. For any relationship to thrive, the “know, like, and trust” factor is crucial.
Nothing Acts Faster than Visibility
Get visible! I thrived in building my authentic brand, and one of the reasons I had success in such a short amount of time is that I’m not afraid to get on the camera even without makeup on. I’m not afraid to show people what is going wrong. It allows them to get to know me behind the scenes and show them not just a filtered, flawless woman on social media.
You need to be authentic and let people know the real you. It’s okay if your personality doesn’t fit everyone’s taste. What matters most is that you’re genuine in representing yourself.
When people feel, they can relate to you on a personal level, they are more likely to engage with your content and become loyal followers of your brand. At the end of the day, being true to yourself will attract those who align with your values and beliefs while also attracting potential clients or customers who appreciate your transparency. This builds the know-like and trust factor.
This is a hard pill to swallow, but you’ve got to be willing to let people know the real you.
Open and Vulnerable, the real thing!
Being open and vulnerable on social media can be intimidating for many people. It requires the courage to share your innermost thoughts, feelings, and experiences with thousands of strangers who may or may not understand or empathize with you. The fear of being judged or rejected by others can prevent many from opening up and sharing their true selves online.
At the same time, it can bring immense rewards. When we share our struggles, failures, and vulnerabilities, we permit others to do the same. We create a safe space where people can connect over shared experiences and find comfort in knowing that they are not alone.
Ultimately, being open and vulnerable on social media is a personal choice that should be made based on what feels right for you. While there is certainly value in authenticity and vulnerability, it is important to remember that you have control over how much of yourself you choose to share online.
Remember that building trust takes time and effort, so don’t be afraid to share some vulnerable moments or struggles that have led you to where you are today.
Tap into your brand’s values
In today’s society, consumers are no longer just buying products or services based on their functionality. They want to know the story behind the brand and whether it aligns with their values. This is why businesses must tap into their brand’s values and make them evident for potential customers to see.
One way to showcase your brand values is through storytelling. Share stories about how your company was founded, what inspired you, and how you’ve overcome challenges along the way. This will give your audience a glimpse of your vision and purpose.
Another way is through social responsibility initiatives. Consumers appreciate companies that give back to their community or support causes they care about. It shows that the company isn’t just focused on profit but also on making a positive impact in the world.
Overall, tapping into your brand’s values can help you create a strong connection with consumers who share those same beliefs. By showcasing what you stand for and living those out in your business practices, you’ll attract loyal customers who believe in your mission as much as you do.
We are living in a purpose-driven economy. Consumers want to know what you stand for. They want to know what your pillars are and do you live those out.
I have tons of examples here about know-like and trust factor, check out this video:
Consistency always and forever
Consistency is key when it comes to sharing your work online. It can be tough to keep up with posting regularly, but it’s essential for building a following and keeping them engaged. One way to ensure you’re sharing consistently is to create a content calendar or schedule. This will help you plan out what you want to post. As well as keep track of any special events or holidays that might affect your content.
I had an alarm set for every hour to go off, sticky notes, and reminders to remind me to post and this kept me consistent.
Share your personal story behind your values. Let people know what you stand for, but be consistent about doing it. Because if you’re not sharing what you have to offer, people don’t know you have anything to offer. You’ve got to open those doors on your social media every single day. You’ve got to be open for business.
Be transparent, be open, and build that know-like and trust factor.
As always make it simple, make it social, and make it ausome!