Growing a brand in social media requires getting the attention of the right people at the right time. It goes beyond simply gaining followers. You need to know your ideal audience to get people to follow you. Having thousands and thousands of followers does not matter if they’re not the right people looking for what you offer.
There are a few ways you could grow your social media immediately and this is by having paid ads, publishing SEO content or you can master the art of social media marketing. There are so many different strategies. I’m going to give you 9 tips that you can implement to grow your social media organically, and the biggest thing you need to take away from this is consistency.
It Must Be Consistency
What do I mean by consistency? If you use these tips for a week, it won’t give you the results you want. You need to implement these tips daily for at least 90 days. That seems like a lot of time but I’m telling you, time is going fast. It’s already April in the year 2023. How did it get to be 90 days into this new year already? It seems like Christmas was only yesterday!
Consistency is essential in achieving any goal or success. You need to have a clear plan of action and be committed to following through with it every day. Being patient and persistent, even when you don’t see immediate results. By staying focused on your goals and consistently putting in the effort, you’ll eventually start seeing progress.
It helps build momentum and creates an environment for success.
Let’s dive right in!
You can check my video on 9 simple tips to grow your social media audience:
Social Media Tip #1 (The Right Social Media Channel)
The first thing every brand wants to do is to choose the right social media channel. Depending on what you’re offering to your target audience because not every social media channel is going to fit your product/service offer.
Figure out where your audience will be. May they be on Facebook, Twitter, TikTok, Reddit, and other different platforms. Figure out the main social media platform your audience uses the most. That’s where you should focus. Don’t get me wrong, you can be on all of them you can cross reference, cross-use content, and repurpose content but you need to focus on your chosen main social media platform.
Social Media Tip #2 (Social Media Optimization)
The second tip is to optimize your social media profile. What do we mean by optimize? Upload a professional photo, or at least it doesn’t even have to be professional, just a photo of you! Your profile pictures should be you. As much as I love my family, having five people in your profile photo makes it really hard for people to know who are they connecting with
You need to check on the requirements of the dimensions on each platform. Because the profile photo on Facebook might look completely different from the profile photo on Twitter. If you don’t resize it, you’ll have a blurred image, and most of the time display images will not fit and you’ll notice a cut-off on the top.
Always check it on mobile as well if you’re using a desktop, and check it on the desktop if you’re using mobile, because sometimes when you upload, especially with the cover photos, it’ll cut off a large piece. Make sure that when you’re uploading some super important information on your cover photo it does not have any cut-offs. Another thing is that you have to make sure that you use the same profile picture across all of your profiles. I encourage people to do this because it’s easy for the audience to compare and might judge them.
So, try to be consistent there too. Okay?
Social Media Tip #3 (The best time)
Know your best time to post. You can have all the software in the world, and all the gurus in the world tell you that 10 AM’s the best time to post, WRONG!
You need to know what is the best time for your audience. That’s why it’s very important to know your audience first. If my target age group is in their 20s, sorority girls, their time to look at social media is going to be completely different than the mom that gets up and goes to the gym at five o’clock in the morning.
You need to know what is the best time for your audience to engage on social, not just what the platform recommends. There may be tools that will read your metrics, personal metrics, for your pages, your profiles, and tell you what time is best and I encourage you to use them. But don’t just say, let someone tell you, oh, 10 AM’s the best time for everyone because that’s not true. And I test this regularly. I have made posts at 6:00 AM 8:00 AM 10:00 AM-noon to see what is best for me and my age. My age group, my ideal avatar’s age group is at work during the day. Then it’s best for me to post early in the morning before they go to work or after work.
Social Media Tip #4 (Post with purpose consistently)
Post things regularly, but make sure each post has a reason for it.
posting something on social media just for the sake of it may not be a good idea. Every post we make reflects who we are as individuals, and if those posts don’t align with our values or beliefs, it could damage our reputation.
We must be mindful of what we post online because once it’s out there, it’s out there forever. Remember that every post counts towards building your online reputation!
Social Media Tip #5 (Attraction Marketing)
Now you’ll see things that are non-branded on my page occasionally. The other day I made a post that said, “give me your feedback on Lego land in Florida.”
Well, you could look at that as like, that’s not part of her strategy but I believe in attraction marketing, where attraction marketing is somewhat passive. I want people to know that I’m doing this business for financial and time freedom. It allows me to take vacations with my children. Yes, you could look at that post and say like, that has nothing to do with what she’s doing.
Think about your strategy and think outside the box, but post with purpose.
Social Media Tip #6 (Actively engage with your audience)
Don’t just post and leave. Engaging with your audience is crucial for building a strong relationship and connection with them. Social media platforms are great tools for this because they allow you to interact with your followers in real time. By commenting, liking, and sharing their posts, you show that you care about their interests and opinions. Moreover, responding to their questions or concerns demonstrates that you value their feedback and are committed to providing excellent customer service.
Connecting with your audience also humanizes your brand. People tend to buy from businesses that they trust and feel connected to on a personal level. When you engage with your followers regularly, you showcase the personality behind the brand, making it more relatable and approachable to potential customers.
Social Media Tip #7 (Follow relevant brand profiles)
On my end, I know there’s a coach that offers something similar to me. A similar style that I want and I haven’t learned to bring forward yet. So, I’m going to follow her and learn what she’s doing.
Take this as an opportunity to learn from them and adapt your own approach.
By studying the content that they are putting out there, you can gain insight into their messaging strategy, tone of voice, and visual branding. This information can then be used to refine your own approach and ensure that you stand out from the crowd in a unique way.
By embracing it and learning from other coaches in your industry, you’ll be able to improve your own offerings and attract more clients who resonate with your unique approach.
Social Media Tip #8 (Collaborate)
I highly recommend working with micro-influencers and that’s someone with less than 50,000 followers. These individuals tend to have a highly targeted audience that trusts their opinions and recommendations. Working with micro-influencers can be more cost-effective than partnering with larger influencers, as they often charge less for sponsored content. They have a higher genuine engagement rate and they have more influence on people, believe it or not.
Social Media Tip #9 (Drive traffic from one platform to another)
When you’re having success on one platform and you’re trying to grow the other, drive people from one to another. Another tactic is to incentivize cross-platform engagement through special offers or contests. Encourage followers on one channel to follow your other accounts to unlock exclusive deals or participate in giveaways. This can be especially effective when timed around major events or holidays when people are already more likely to be engaging with brands online. By successfully driving traffic from one platform to another, you’ll not only expand your reach but also increase the likelihood of converting casual browsers into loyal customers over time.
Social media is a powerful tool for growing your audience, but it requires focus, consistency, and creativity to get the results you’re looking for. If you take the time to implement the strategies outlined above, you’ll be well on your way to having an engaged, loyal following. By investing a bit of effort in these nine simple tips you can start seeing a significant return on investment. The biggest thing you need to take away from this is consistency. The sky’s the limit when it comes to developing a successful social media presence. With dedication, research, and a bit of luck, success will be yours!