Building Strong Relationship Through Social Media

The saying “no man is an island” reminds us of the importance of socializing and building relationship with others. This is especially true when it comes to succeeding in life. While individual effort and hard work are essential, they are not enough if we want to achieve our goals.

Building connections with people can open doors that would have otherwise remained closed. Through socializing, we can meet new people who may offer us opportunities or insights into different areas of interest. We also learn from those around us, gaining knowledge and experience that may be useful later in life.

A strong socializing skill system can help foster humanizing your brand. Therefore, by embracing the idea that “no man is an island,” we recognize the value of cultivating relationships with others as a means to achieving lasting success in life.

A human touch  

In today’s world, it’s no secret that social media is a constantly evolving landscape. As such, businesses that wish to remain relevant and competitive must adapt and stay current with the latest trends and advancements. One of the key ways to do this is by engaging with your audience as a real individual on social media platforms and actively pursuing a socialization strategy.

Socialization is the process of actively participating in discourse and conversations on social media platforms with the goal of building relationships, brand awareness, establishing thought leadership, and driving engagement. This can take many forms, including posting updates, sharing content, following and engaging with industry leaders and influencers, and leveraging paid advertising and marketing campaigns.

One of the key reasons why socializing in social media is so effective for businesses is its ability to engage with customers in real time. Customers can reach out to businesses through social media platforms and receive a prompt response. This creates a personalized experience for the customer, which can lead to increased loyalty and repeat customers.

Bringing that socializing back to social media.

I love automation, I thrive on automation and I teach automation. As much as automation brings so much comfort to our social media activities.  It’s something that we need to keep in mind that you can’t automate everything from the very beginning. We still have to incorporate human-like qualities into everything. I do feel like it’s important not to automate until you have mastered it. You must first establish a genuine relationship with your audience, and they will understand the automation after the fact.

Let me give you an example:

When people come into my, free Facebook community which is Socially Ausome Entrepreneurs. I do weekly tips, tricks, and training on growing your business online. Now, people know I’m in there. I show my face to them through post or live training. I’m engaging with them regularly, answering their questions personally not just on DM’s but also on comments.  I also host master classes from time to time. As time goes by people get an automated message on Messenger that says “Hey, this is team Ausome. Alyece is hosting an upcoming master class and they know that’s automated.”

They don’t hold it against me because we’ve already built that relationship from the beginning. From showing my face and engaging with them regularly. But if you go into the robotic relationship and automate everything. People won’t feel your human qualities. People are turned away. And there’s no genuine relationship there.

Here’s how I socialize to Succeed:

Everyone loves Engagement

People use different social media platforms to connect with friends, family, and even businesses. However, just having a presence on these platforms is not enough to capture the attention of your audience. You need to build a relationship with them.

Research shows that customers are more likely to follow you on every platform everywhere if they have built a relationship with you. This means that simply bombarding your audience with advertisements or promotions will not get you very far in terms of building brand loyalty. Instead, businesses must focus on creating meaningful interactions with their followers by engaging with them in conversations and providing value through helpful content.

Let me remind you that engagement is multiple things. A lot of times people think engagement just means, the need to put a call to action for people to comment.

If we think about it that is a form of engagement. But what people really look for engagement is that conversation, that socialization.

Let me give you an example:

I’ll post about being a certified master coach and put a call to action that says “Comment below if this is something you have ever wanted to do.” Someone might comment and say, oh, yes, this is on my vision board. Then I’ll comment back to them and say, “Well, girl, when are you going to get it off the vision board? How can I help you get started?” This is where that socialization comes in. It’s not just me with engagement bait of a call to action.

You can even take it to the DMs. It doesn’t always have to be comments. The same thing with your stories. You’ll do a poll on your stories that says, help me vote. Someone votes on your poll and you can reach out to them. By thanking them for making a vote on your poll. That is already an entire conversation. A lot of times people do engagement bait just to boost their algorithm and that’s not sustainable for long-term business.

Conclusion

Socialization is one of the most effective strategies for businesses to engage with their customers and build their brand presence as well as establish a genuine relationship. By actively participating in conversations on social media, businesses can establish themselves as thought leaders, build trust and respect from the public, and drive engagement through creative and engaging interactions. Moreover, by responding to customer inquiries quickly, businesses can create a personalized experience that leads to increased loyalty and better relationships with customers. Ultimately, socialization provides businesses an invaluable opportunity to increase brand awareness and generate sales.