What is Brand Personality?
What is a brand personality? It refers to the human characteristics attributed to a brand name and is often used to create an emotional connection between consumers and products or services.
What is Brand Culture?
Brand culture is an integral part of any successful business. It is the foundation of a company’s values, beliefs, and mission. Brand culture encompasses all aspects of a company: from its products and services to its internal operations and communication, right through to how it interacts with customers.
What is Brand Image?
It is the perception that consumers have about a brand, based on the interactions they have with it.
A strong brand image can help create customer trust, increase customer engagement, and influence customer buying decisions.
What is Brand Identity?
The concept of brand identity is becoming increasingly important in the modern world. It shapes how customers perceive a company, often influencing their decision to purchase a product or service. Brand identity is more than just a logo or a slogan. It encompasses all aspects of how customers interact with and view a business.
Branding Like A BOSS!
If you are struggling to attract that ideal client, that Ideal customer, the person that you want to work with your business. Nine times out of 10 something is wrong with your branding and I’m not just talking about colors and fonts.
Four Things to Know When Building Your Logo
So many business owners get overwhelmed at the thought of creating a logo. Are you ready for the OXYMORON of a lifetime? Don’t overthink it, but think it through! I know.. You’re like WTH does that mean, Alyece? Well… let me explain… Here are 4 things to consider when crafting a logo that suits your…
What You Need To Know When Choosing Your Brand Colors
One of the first things people notice about your brand is your color scheme. People buy with their eyes, then their emotions, then they consider price. We have all had that moment where something shimmery caught our eye – same concept with your color scheme for your brand. Pablo Picasso said, “Colors like features follow…