With the growing prevalence of technology, there has been a significant increase in the number of spam emails and messages we receive every day. It’s an unfortunate reality that many of us have to face, but it doesn’t have to be this way.
If you are struggling to attract that ideal client, that Ideal customer, the person that you want to work with your business. Nine times out of 10 something is wrong with your branding and I’m not just talking about colors and fonts.
Think about all the emails and sales pages you’ve seen just in this last week touting a new class, product, or service. Very often, marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story.