With the growing prevalence of technology, there has been a significant increase in the number of spam emails and messages we receive every day. It’s an unfortunate reality that many of us have to face, but it doesn’t have to be this way.
There are a lot of misconceptions about spamming. I know that sounds silly because we think we know what spamming is. People often confuse spamming with reach outs. We will discuss how we can take steps to fully understand the instance of becoming spam or a direct reach out.
Spam, are you spamming?
You probably think you know what spam is and most network marketers would say that spam is cold messaging.
Spam is unwanted marketing messages sent to a large group of people without their permission. It includes emails, SMS messages, social media posts, websites, and more. Spam can be annoying and intrusive, but it can also be dangerous if it contains malicious links or viruses.
Network marketers rely on cold messaging to reach potential clients or members, which some might mistakenly label as spam.
Cold messaging is when an individual sends out messages to multiple people with the intent of selling a product or service. However, unlike spam, cold messaging should only target individuals who have given the sender explicit permission and consent to contacting them for marketing purposes. Furthermore, those receiving these messages are usually familiar with the company or individual sending them. Meaning they’re expecting communication from that person or organization.
So, while both methods involve bulk messaging people unsolicited – one is considered unethical while the other may be acceptable depending on each person’s experiences and preferences and a lot of network marketers don’t understand that there are such things as direct reach out.
Direct reach out
Direct marketing/Direct reach out whatever you call it is a powerful tool that allows businesses to target specific audiences and reach out to them in a personal way. It involves the use of traditional or digital mediums such as email, telephone calls, postal mail, television advertisements, and social media posts.
The goal of direct outreach is to engage with current or potential customers in order to build relationships, increase brand awareness and ultimately generate sales. Direct outreach works well when businesses are aware of their intended audience. Either those who have previously expressed an interest in their products or services or those that fit into their desired customer avatar. By leveraging these direct channels, businesses are able to create meaningful interactions with people who have already shown some level of interest in what they offer.
Furthermore, this type of marketing enables organizations to test different strategies and measure the success rate of each approach. Ultimately, direct reach out provides the chance for companies to make a lasting impression on potential customers and build long-term relationships with them that will eventually lead to increased sales.
Check out this video as we differentiated direct reach out and spamming:
Universe reaches out
My previous network marketing business was over for me. I wasn’t aligned with them anymore. I don’t feel comfortable with them anymore and I quit marketing it for the most part.
I got this eerie feeling and I thought like something was coming right from the very beginning in January. I reached out to my business coach because I’m not being successful this month and felt like I’m not doing anything.
That’s when my new network marketing company crossed my feed from a sideline sister from my previous company. I had this feeling something was coming and that’s what was coming. Sometimes you do have to slow down. Sometimes you do have to look for a reach-out.
Listen to the signs. If you get a direct reach out and it sounds great grab it. Listen to your intuition. There are genuine people on the internet trying to help you. There are also a lot of people trying to scam you but you got to have some good intuition. You got to listen to your gut.
QUICK NINJA TIP:
This was a tip from Ray Higdon. I will credit him with this because I very often would find myself using are you interested? He said not to use the word “interested”, instead use the word “open”.
People don’t like to be considered not open.
So, if you are spamming what do we do here? We learn to provide value. This goes back to understanding who your ideal customer is. Once you know who it is and how you can serve them and how your products and opportunity can help them, you can help solve their problems.
People don’t buy products and services.
They buy solutions.