One of the best ways to humanize your brand is by showcasing the unique personalities and perspectives of your team. As a former recruiter, I’ve seen firsthand how essential it is for companies to put their people front and center.
By giving your employees a platform to share their stories and insights, you can create an environment of transparency, authenticity, and inclusivity. This can be done in various ways; from featuring employee profiles on your website or social media channels to hosting regular Q&A sessions with different team members.
Now, if you don’t have any employees if you’re a solopreneur. Spotlight you. You could still spotlight maybe your kids, or your family members. People that might help you in your business and support you in your business.
Human Connects Human
One of the most important aspects of connecting with your audience is presenting a human face to them. People don’t want to feel like they’re interacting with a faceless corporation or an automated messaging system – they want to know that there are real people behind the brand who care about their needs and are genuinely interested in building a relationship.
That’s why empowering your team to be seen and heard can be such an effective strategy for building trust and connection with your audience. By giving your employees a platform to share their stories, experiences, and insights, you can show your customers that you value the contributions of everyone on your team – not just those who hold high-level positions or have the most impressive credentials.
One way you can do this is not only on Facebook or Instagram or those types but also on LinkedIn. LinkedIn is widely used for professional networking. It’s a great way to humanize your brand on social media by empowering your team to have LinkedIn profiles. Encouraging them to connect to your brand on LinkedIn. Encouraging them to share content that revolves around your brand or in your space.
Not a faceless Brand.
It’s certain that when our brand starts off on the right foot. It will surely grow in the right direction. So, if you are in a business where you have turnover or where you need to hire employees, you need to bring people in. What attracts people to work with you? What attracts people to your brand? It could be the pay, the benefits, it could be the flexibility, it could be so many things, but 8 out of 10, what keeps them there is the culture. How you run that ship, what kind of culture you have encouraged them to have, and what you tolerate as an employee.
This approach can also help you create a more diverse and inclusive company culture, where everyone feels like they have a voice and their perspectives are valued. By encouraging people from different backgrounds and walks of life to share their stories, you can foster empathy and understanding among team members while also creating opportunities for learning and growth. Ultimately, this can lead to more engaged employees who feel invested in the success of both the company and its customers.
Check this video on how I humanize my brand through employees:
It’s really important that you understand that empowering them to be proactive. Allowing them to speak up without hesitation or without repercussions will help keep them there. In return, it’s going to help you on social media. They’re all going to be advocates for your brand.
If your employees are happy, they’re going to talk about it on their socials. Their daily lives, out with their friends, out with their family. They’re going to talk about their job. They appreciate it when you compliment them on social media for a job well done. They’re going to be advocates for your branding. That’s why it’s so important to empower your team to be seen and heard. Because you want them to know that they’re doing a great job and they’re making an impact here. That way, when they feel they need to speak up, they have the power to do that without repercussions.
Don’t be a faceless corporation! Learn to humanize your brand by sharing the intriguing stories of your team members. Your audience will connect with you on a personal level, and you’ll stand out from the robotic competition.