SOOOO Over the Overhype!
My team and leaders expected more from me since I had given them such high hopes. Unfortunately, it often brings disappointment with my end result. Having expectations so high eventually took a toll.
Let me give you a definition. I’m going to start with the definition so that I know that I’m starting with facts. Overhype is making exaggerated claims about a product, idea, or event. To publicize it or promote it excessively. Some of you may look at my content, my posts, and my feed, and say, she overhypes everything.
I had 28 people join my organization in February because I’m a leader and they want to work with me. I’ve continued to provide no like and trust and value to them. So, I didn’t hype anything. I hyped ME because I have accountability for myself.
I’m going to share with you that overhyped does nothing but turn people off. So, if you’re not sure if you’re overhyping, just look at how frequently you use all caps, how many exclamations points you use, and how many times you tell people, this is amazing.
Nothing sucks like an overhype in network marketing
A big network marketing mistake is using that overhype to attract people because then what happens is you’ll get a big team and they won’t want to do anything because you overhyped it.
When it comes to overhyping, the few people who are attracted to it should not be trusted. These people tend to be easily drawn in by flashy statements and grand promises that are too good to be true. They ignore any evidence or facts that don’t fit the narrative they want to believe and rejoice when the hype turns out right, but quickly forget about it if it doesn’t. This type of behavior leads them down a path of disappointment and eventually disillusionment with whatever they were originally attracted by. As such, they aren’t reliable members of your team since their loyalty is based on a false promise instead of actual performance or results.
They’ll be the people that complain the most about the product. They’ll give you all kinds of headaches, and they will be your problem child. So do yourself a favor and don’t hype. What can you do about it?
Fixing the broken hype
Show people a buried treasure. The most effective way to do this is through storytelling, authentic storytelling.
Check out this video for examples:
Authentic storytelling allows you to create an emotional connection with your audience that can be hard for traditional advertising methods to achieve. By highlighting real-world examples of how something has helped people or sharing uplifting stories from your own life experiences, you can show people why they should care about what you’re selling or advocating for rather than simply telling them what they need to know.
This approach also helps avoid the risk of overhype associated with traditional advertising by providing evidence-based results rather than promises or claims that may not hold up in reality.
Leveraging storytelling as part of your marketing strategy allows you to engage more deeply with potential customers or followers in a way that’s both entertaining and informative at the same time—two essential ingredients for creating meaningful connections with audiences today. With creative and intentional use of storytelling techniques, marketers can create compelling narratives around their products or services while avoiding overhype along the way.
You don’t want to leave people in pain. You don’t want to leave them with a knife buried in them. You got to give them the solution, but make sure that it’s not overhyped and it’s the truth.
Hype promises the world at a minimal, if any, cost. Showing them the buried treasure lets them know that they can hit goals and achieve their dreams with you. So make sure you show them the bigger picture you show them the way out. The problem, Pain, Solution, and Benefit. That’s how you should write your content.