The Freelance Marketing Roadmap
Win-Win for everyone!
For a freelancer’s POV, it’s beneficial to them since number one they can generate lots of income from freelancing especially if they’re experienced. Two your hours will be flexible as long as you’ll be able to hit the deadlines. But what about the employer’s side or companies and solopreneurs as well as the coaches? It’s also advantageous to them to hire freelancers since it will lessen their expenses, especially on manpower. This contractual agreement helps eliminates the worries about the benefits and the taxes that you got to pay.
Most companies do contract out a lot of things because it costs them less in the long run. Even if they pay a higher hourly rate than they would for a regular employee.
Freelancing, something for everyone
Freelancing has become a popular way to make money in today’s world. Whether you’re looking for a full-time job or just need some extra spending money, freelancing is an attractive option. It offers the flexibility of working from home, setting your own hours and rates, and having a greater sense of control over your workload. There’s something for everyone when it comes to freelancing, from online jobs to contract work and even consulting services.
I realized the nine-to-five job wasn’t for me anymore. It wasn’t for my family anymore and I knew I needed to generate more income. I tried it for a short time and it yielded excellent results. I decided to go more in the agency route, but don’t get me wrong. I still freelance, and I still take jobs here and there. Especially when I have a big income goal or a big expense coming up or, it’s a job that I know I would crush.
Experience Pays!
Marketing is a huge world. It has all kinds of niches from social media, SEO, paid ads, product marketing, email marketing, conversion, and marketing. As a freelancer, you have to be flexible with your tasks. The job market is slowly getting crowded since everyone is eyeing to be a freelancer.
You’ve got to have a specialty.
what are you great at doing?
You’re definitely going to want to do something that you know you can generate results. Because you’re going to need that to build your portfolio to get big clients and big jobs. For the reason that most of the clients/companies want to see your past works. Though some clients will give you the opportunity to prove yourself and that’s something a new freelancer should take advantage of.
What are you passionate about?
If you’re freelancing, there are going to be months where you have a lot of jobs and there are going to be months where you have very little or no job at all. So, you really have to enjoy it to make sure that you are consistent with it. Because if you’re not consistently out there looking for jobs, jobs won’t come to find you. Not unless you have a very great portfolio. Be passionate, and be always proactive. Take some courses and develop niches and skills that are in demand.
Think about freelancing outside of your day job. A good way to get started in freelance marketing is to do it on the side while you’re still working. If you are someone who is in graphic design. You might want to take two or three graphic design jobs a month that you do in your free time. Build your portfolio, build your testimonials, and build your reviews! Because depending on what company you work for, even if you’re currently doing graphic design work. You might not be able to place that work on your portfolio when you leave.
Freelancing Craigslist
How to find freelance work? There are plenty of freelancing sites, a couple of which are Upwork and Fiverr. LinkedIn is also a really good place to look for a freelancing job. They have a job filter where you could put temporary or contract. You can find a lot of freelance marketing jobs there, you can also look on the job boards. These opportunities don’t just limit to the sites and social media platforms but you can always look into your network, meaning you can ask your audience, ask your Facebook friends, ask your LinkedIn connections, and whatever you’re planning to do you can also incorporate that into your content and ask for those referrals.
Another thing you’re going to want, you’re going to look at your rates. Rates are a critical component to any business, freelance or otherwise. Knowing the right rates to charge can be the difference between success and failure. To ensure a successful venture, it is important to understand not only what your rates should be, but also the different types of rates available. So, you’ll want to consider a day and an hourly rate or you might have a project fee, or a retainer fee.
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Quick Ninja Tip
If you’re freelancing and you’re getting jobs like this and you can’t keep up, raise your price because you’re probably not only one of the best, but probably one of the lowest priced, meaning everybody’s coming to you.
Consider the project length because you’re not their employee So they’re not going to see you every single day. So you’re going to want to have those ETAs And that’s only going to come with that experience for you to be able to time that down.
Lastly, learn your local tax rules Because as a freelancer, you are self-employed, and you’re going to have to hold out your own taxes and you don’t want to short yourself at the end of the year.
