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How I Built a Multi-Six-Figure Business Without Cringy A$$ Cold DMs or Wasting Time on Randoms...

Spoiler Alert: Sending 100 DMs a Day is NOT a Business Strategy

If I had a dollar for every time someone told me, “Just send 100 DMs a day, babe, and you’ll make bank,” I’d be a billionaire by now. But guess what?

That 💩 never worked, and it never will.

I built a multi-six-figure business without sliding into strangers’ DMs like a desperate ex or spending hours “engaging” with people who had zero intention of buying from me.

If I had to start from scratch today...no audience, no reputation, no following, this is EXACTLY what I’d do to build my business without the cringe.

📌 None of it involves ‘Hey Girl’ messages or awkward AF voice notes.

Why Most Online Business Strategies Are Complete BS 🚮

Let’s get real: The advice you’ve been following? It’s keeping you broke.

If you’re still out here thinking engagement pods, cold DMs, and commenting “so cute!” on random posts is a real strategy, we need to talk.

“I used to follow all the ‘guru’ advice, thinking if I just showed up in enough comments every day, people would throw their wallets at me.”

Did that work? NO. What happened instead?

I wasted hours of my life “networking” with people who had zero interest in buying from me. People who weren’t my ideal clients. People who were just as broke as I was at the time.

So let’s burn that strategy to the ground and talk about what actually works.

Step 1: Get Freakishly Clear on WTF You Do & Who It’s For

Most entrepreneurs are stuck at $5K months (or less) because their messaging is a dumpster fire.

Here’s what NOT to do:
🚫 Your bio says, “I help women level up in business.” (WTF does that even mean?)
🚫 You have three different offers—a $27 eBook, a $997 coaching package, and a $35/month membership—and wonder why no one buys.
🚫 You change your niche every two weeks—one minute, you're coaching moms, the next, you're helping entrepreneurs, and then suddenly, you’re a manifestation mentor. Pick a damn lane.

💡 What To Do Instead:
✔ Clear AF Positioning: If a stranger asks, “What do you do?” and your answer doesn’t make them say, “Damn, I need that,” you’re not clear enough.
✔ ONE Offer, Not Five: If you’re making under $10K/month, stop launching new sh*t. Sell ONE thing consistently before stacking offers.

Action Step: Ask yourself, “If I had to make $10K this month with ONE thing, what would I sell?” That’s your answer.

Step 2: Build an Offer That Sells Itself

“If people are confused about what you sell, they won’t buy. Period.”

Here’s what’s keeping you broke:
You’re pricing your one-hour coaching calls at $97 and wondering why you’re exhausted.
Your offer is so complicated that potential buyers need a dictionary to understand it.
You’re hoping “just show up and give value” is a real offer. (Spoiler: it’s not.)

How to Fix It:
✔ Make Your Offer a No-Brainer. If people aren’t DMing you, “How do I pay you?” your offer isn’t clear enough. Example:
❌ BAD: “I offer a 6-week coaching program with modules, Voxer support, and deep alignment strategy.”
✅ GOOD: “In 6 weeks, I help you create a marketing system that brings in leads while you sleep. We meet once a week, and you’ll have support in between.”

Action Step: Rewrite your offer like you’re explaining it to a 10-year-old who has $1,000 to spend. If they can’t understand it, simplify it.

Step 3: Skip the ‘Build an Audience’ Trap & Get Direct Leads Fast

“Followers don’t equal money. Engagement doesn’t equal money. SALES do.”

What’s Keeping You Stuck:

• Wasting 3 hours designing Canva posts that get 3 likes and zero sales.

• Posting motivational quotes and calling it “value.”

• Thinking “more engagement = more sales.” (It doesn’t.)

What to Do Instead (Daily Money-Making Activities): Post a Cash Magnet Daily. Example:

“I just helped my client go from 0 to $5K in 3 weeks—if you want to see how we did it, comment ‘INFO’ and I’ll send you the details.”

Engage with Warm Leads, Not Randoms. DM people who engage with YOUR posts, not strangers.

Action Step: Make a list of 5 places your ideal clients hang out and start showing up with real value.

Step 4: Build a Cash-Flow System, Not Just ‘Content’

If your business depends on posting daily, you don’t have a business—you have a content hobby.

What’s Keeping You Broke:

• Thinking “Link in bio” is a marketing strategy. (It’s not.)

• Collecting emails but never actually emailing them.

• Creating a freebie no one wants.

The Fix: Create a Simple Lead-to-Sale System:

• Step 1: Offer a high-value lead magnet (1-page checklist, script, mini-training).

• Step 2: Follow up with an email sequence that nurtures & sells.

• Step 3: Post strong daily CTAs (calls-to-action). Example: “I have 3 spots open this month—DM me ‘READY’ for details.”

  Action Step: Audit your last 10 posts. Do at least 5 of them lead people to an offer? If not, fix it NOW.

Step 5: Build a Rinse & Repeat System (No Distractions Allowed)

“If you’re doing 5 things and only 2 are working—stop doing the other 3.”

What’s Keeping You Stuck:

• Switching strategies every other week.

• Signing up for another free masterclass instead of actually executing.

• Jumping on new platforms before you’ve mastered ONE.

What to Do Instead:
✔ Pick ONE strategy and go all in for 90 days.
✔ Track what’s actually making you money.
✔ If nothing is working, get mentorship. (You don’t know what you don’t know.)

Action Step: DM me “90 DAYS” on Instagram (@socially.ausome) and tell me the ONE strategy you’re committing to for the next 90 days.

“You can take what I just gave you and actually DO something with it… or you can keep scrolling, double-tapping, and wondering why the fck your business isn’t growing.”*

🔗 Resources Mentioned in the Episode:

• Socially Ausome Entrepreneurs Facebook Group: Get daily tips, tricks, and live trainings to help you grow your brand online.

• FREE Sales Machine Masterclass: How to turn your content into a lead generation machine & scale to consistent $10k months without creating NEW content every day or spending 24/7 on social media!

• My Favorite Resources: All my favorite tools I have personally tested and use in my business!

• The Socially Ausome PLR Product Shop: Struggling with content creation? The Socially Ausome PLR Product Shop has pre-written, customizable content that helps you save time and show up consistently. Perfect for entrepreneurs who want to stay visible without starting from scratch.

• The Socially Ausome Course Store: Take your business to the next level with courses designed to simplify your strategy and maximize your results. From branding to automation, the Socially Ausome Course Store offers everything you need to build a profitable, scalable business.Stop hiding behind filters, trends, and aesthetics. Start showing up as yourself. Share your story, connect with your audience, and watch how everything changes.

If this resonated with you, join the Socially Ausome Membership and start turning your content into a sales machine that feels 100% authentic.

Make it simple. Make it social. Make it AUSOME.

Don’t miss next week’s podcast episode.

👑 Stay Ausome,

Tag me on Instagram at @socially.ausome or DM me—I love celebrating wins with you