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170: The ADHD-Friendly Way to Build Visibility + Land PR

Show Notes| Branding| Content Strategy| adhd| ADHD Business Strategies

April 29, 2025•3 min read

Feel Like You’re Not “Big Enough” for PR? Think Again.

If you're an ADHD entrepreneur who's convinced PR is only for the big leagues—think Forbes features and red carpet moments—this episode is your permission slip to start small, get visible, and grow on your terms.

On this episode of The ADHD CEO, I chat with Katrina Owens, founder of Knockout Directive and personal branding powerhouse, to unpack how neurodivergent business owners can use PR to build visibility without the pressure, burnout, or performative energy traditional PR is known for.

“PR is not about becoming a celebrity. It’s about building relationships—with podcast hosts, event organizers, communities, and collaborators.”

you don't need more followers, you need a stronger point of view

What You’ll Learn in Episode 170 of THE ADHD CEO:

Why PR Is Perfect for ADHD Entrepreneurs

ADHD brains thrive in connection—not content burnout. Katrina shares how PR aligns with how we naturally build momentum and relationships.

“ADHD entrepreneurs struggle with being seen. PR lets you build your confidence in safe ways—before the big stage.”

Visibility Doesn’t Require a Huge Following

Katrina landed her first keynote with fewer than 300 followers—because she led with clarity, not numbers.

“You don’t need 10K followers. You need a strong POV.”

Visibility Wounds Are Real (And Reversible)

Rejection sensitivity and executive dysfunction often hold ADHD creators back. This episode offers reframes and real-life tools to move past the fear of being seen.

Katrina’s 3 ADHD-Friendly PR Moves:

Make the post—even if it’s messy
Have an opinion—don’t just echo others
Start pitching before you feel “ready”

“Closed mouths don’t get fed. Your voice builds your brand.”

Your go-to toolkit for crafting compelling emails that land you media features, podcast interviews, and more.

Katrina’s Tips to Start Using PR Now

Show up before you feel ready
Practice being your future self now
Use Threads & LinkedIn to find podcast + collab opportunities
Post with quality over quantity
Start local—become a “local celebrity” first

Your First PR Move: Grab the Pitch Kit

If you’re ready to go from invisible to visible—without the overwhelm—Katrina’s Pitch Kit gives you everything you need to make your first move.

You’ll get:

Real, proven PR pitch templates
A swipe file of subject lines that get opened
A plug-and-play pitch formula you can use TODAY

Grab it here → Pitch Kit
Use code “SOCIAL” to save $20.00

💬 Connect with Katrina

Ready to be seen? Katrina is your go-to visibility mentor.

🌐 Website: knockoutdirective.com
📲 Instagram: @knockoutdirective
💼 LinkedIn: Katrina Owens
🌟 Community: Fame Ready Entrepreneurs (Join from her socials)

DM her and let her know what landed. She actually wants to hear it.

🎧 Listen Now: Episode 170

Title: The ADHD-Friendly Way to Build Visibility + Land PR
Guest: Katrina Owens (@knockoutdirective)

If this episode pushes you into action—send the pitch, make the post, or book the local collab—screenshot your move and tag us both.

Because clarity, visibility, and confidence?
That’s your next season.

Let’s go.

👇 Ready to Turn Visibility into Momentum?

If you’re nodding your head through this episode thinking “I need this kind of strategy in my business…” — you're not alone.

Inside ADHDPRENEUR ACADEMY™, I teach ADHD-friendly systems for content creation, visibility, and lead generation—so you can show up with confidence, consistency, and clarity (even on your low-energy days).

What You’ll Learn Inside the Academy:

How to build a visibility rhythm that works with your brain
Repurposing + AI tools to scale your content without burning out
ADHD-specific support that finally makes content feel doable

Because you're not inconsistent—you just need a system that fits your energy.

Want in? DM me “MOMENTUM” on Instagram or
👉 Check out ADHDPRENEUR ACADEMY here

Alyece Smith

Alyece Smith is a mompreneur of 3 and the owner of Socially Ausome™. She is a certified Social Media Marketing and Branding Strategist with over seven years of experience in Digital Marketing space. As a podcaster and published author, she is passionate about empowering entrepreneurs to implement simple social strategies into their businesses to humanize their brand.

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MEET YOUR COACH! 👑

Alyece Smith is a mompreneur of 3, the owner of Socially Ausome and a published author.

I’ve hit $100k in sales in less than 6 months TWICE with two different offers.

I’m not a sales expert, just a mom who values freedom and found my content was the golden ticket. Before putting systems into my business - I was the system.

In 2022 I was at a successful job but couldn’t stay, decided to go all in and hit 6 figures in my first 6 months!

I was in the same boat as you, feeling frustrated and overwhelmed by the constant content creation.

I felt if I stepped away for a few hours it would all collapse…

“I’m not good enough”

“I don’t have what it takes”

“Success is only for others”

So, what was my breakthrough moment? It was the realization that success in content marketing isn’t about quantity—it’s about quality and strategy.

FUN FACT: AUSOME is spelled differently to encourage you to show up on social authentically and uniquely. Caiden, her middle child, is on the Autism Spectrum, and as an Autism family, they have learned to be unapologetically unique. It was the inspiration and push needed to start her journey in entrepreneurship.

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